Pricing Psychology 2026: Why “.99” Pricing is Out and Round Numbers are In
For decades, the "Golden Rule" of retail pricing was simple: make it end in a nine. We see it everywhere, from gas stations ($3.99) to…
For decades, the "Golden Rule" of retail pricing was simple: make it end in a nine. We see it everywhere, from gas stations ($3.99) to…
In Southeastern North Carolina, we are blessed with a long growing season. But every year, somewhere between late October and mid-November, the inevitable happens: the…