In the harsh, salt-laden environments of Wrightsville Beach, Oak Island, and Figure Eight Island, the exterior of your home is under constant biological and chemical attack. For homeowners in New Hanover and Brunswick counties, “painting the house” is a high-stakes maintenance decision.
Choosing the wrong coating can lead to premature peeling, wood rot, and a loss of curb appeal within just a few years. In Southeastern North Carolina, the debate typically centers on two heavyweights: high-quality acrylic and specialized elastomeric coatings.
The Case for High-End Acrylics
For many residences in Wilmington or Hampstead, a 100% acrylic latex paint remains the industry standard. These paints are designed to be breathable, a critical feature in our subtropical climate.
- Moisture management: Acrylics allow water vapor from inside the home to escape through the walls. In high-humidity areas like Pender County, this breathability helps prevent moisture from becoming trapped behind the paint film, a common driver of blistering and bubbling.
- Color retention: Modern acrylics are highly resistant to UV radiation. With the intense sun exposure common in Southeastern NC, acrylics hold pigment longer than cheaper oil-based alternatives, keeping your home’s exterior crisp for longer.
The Power of Elastomeric Coatings
Elastomeric coatings are a different breed entirely. They are significantly thicker than standard paint—often applied at many times the thickness of an acrylic—and are designed to stretch and contract as the substrate moves.
- Bridging the cracks: On stucco or masonry homes in St. James or Southport, elastomeric coatings are a strategic choice. They can bridge hairline cracks that develop as coastal homes settle, creating a waterproof seal that reduces wind-driven rain intrusion.
- The “salt barrier”: By forming a dense, rubber-like membrane, elastomerics provide a stronger barrier against corrosive salt spray common in Onslow County and Topsail.
- The breathability trade-off: The primary risk is reduced permeability. If moisture enters the wall cavity from another source—like a failed window seal—an elastomeric coating can trap that water, increasing the odds of concealed rot.
Strategic Selection for the Coastal Homeowner
The right choice is driven by your home’s substrate and its proximity to the Atlantic.
- Wood siding: Stick with high-quality acrylics. Wood needs to breathe, and acrylic flexibility is typically sufficient for normal timber expansion and contraction.
- Stucco and masonry: Consider elastomeric coatings, especially for oceanfront properties. The waterproofing benefits can outweigh the risks when surface prep, priming, and specified mil thickness are executed correctly.
- Maintenance cycles: Elastomerics can run 10+ years versus the common 5–7 year repaint cycle for acrylics, but elastomeric prep work is more intensive and failures are more expensive to correct.
Your Strategic Coastal Guide
Maintaining a home in Southeastern North Carolina requires an eye for detail and a clear understanding of how our environment interacts with building materials. At Aspyre Realty Group, we do more than show houses; we provide the local intelligence necessary to protect your investment.
We are experts in listening and communicating people’s wants into homes that work for them. Our role is to act as your strategic partner, ensuring that the home you buy in Leland, Wilmington, or Surf City is built and maintained to thrive in our unique coastal landscape.





