For years, buyers looking for the "coastal life" in Onslow County had two main choices: the beachfront prices of Surf City or the fishing-village-turned-suburb vibe of Sneads Ferry.

But in 2026, a third contender has officially entered the chat.

Holly Ridge—once known primarily as a speed trap on Highway 17—has evolved into the region’s smartest buy. With a surge in new commercial development, a booming population (growing at over 6% annually), and home prices that remain tens of thousands of dollars lower than its neighbors, Holly Ridge is no longer just a "pass-through" town. It is a destination.

If you are priced out of the island market or tired of the traffic in Sneads Ferry, here is why Holly Ridge should be on your radar.

1. The Price Gap: What Your Money Buys

The math is undeniable. As of early 2026, the median home price in Surf City has pushed well north of $575,000, with island properties commanding far more. Even Sneads Ferry has seen prices climb as inventory tightens.

In contrast, Holly Ridge offers a median price point in the $350,000 - $450,000 range.

The "Townes at Gateway" Factor: New communities like The Townes at Gateway are bringing modern, amenity-rich townhomes to market at price points that are nearly impossible to find closer to the water.

More House, Less Land Cost: In Holly Ridge, you aren't paying the "flood zone premium" attached to properties just five miles east. This means your monthly payment goes toward square footage, not insurance premiums.

2. The Commute Code: The Military Advantage

For service members stationed at Stone Bay or MARSOC, Holly Ridge is arguably the best location on the map.

The "Back Gate" Access: You are a 15-minute straight shot to the gate. Unlike Sneads Ferry (which battles the "Four Corners" traffic) or Surf City (which fights bridge traffic), Holly Ridge offers a consistent, headache-free commute.

Wilmington Access: Sitting right on Highway 17, you are also perfectly positioned for a spouse who might work in Wilmington. It is the geographic "middle ground" that saves marriages from commute arguments.

3. Not Just "Fast Food" Anymore

Historically, Holly Ridge lacked its own identity. That has changed.

The Local Scene: Spots like Sandpiper Brewing and Fusion Blue Bistro (located on Sound Road) have created a legitimate local culture. You don't have to drive to the island for a craft beer or a chef-driven dinner anymore.

Camp Davis Industrial Park: The expansion of this commercial hub (with major tenants like UPS) is bringing jobs and daytime lunch spots, turning the town into an economic engine rather than just a bedroom community.

4. The Lifestyle: "Bee" Part of It

Community spirit is alive and well here. Mark your calendars for April 25, 2026, for the 3rd Annual Holly Ridge Bee Festival. It’s a perfect example of the town's small-town charm—family-friendly, quirky, and packed with local vendors.

The "Sleeper" Window is Closing

With the Hampstead Bypass progress pushing development north and Surf City prices pushing buyers west, the "Holly Ridge Discount" won't last forever.

At Aspyre Realty Group, we are helping savvy buyers lock in this value now. Whether you are looking for a first home that builds equity or a rental investment near the base, Holly Ridge is the smart play for 2026. Let’s go explore the new inventory before prices catch up to the neighbors.

Would you like me to pull the floor plans for "The Townes at Gateway" for your next buyer consultation?