Lifestyle Trends in Brunswick County: What You Should Know in 2025
For buyers, sellers and investors exploring Brunswick County real estate

Brunswick County continues to experience rapid growth, making it one of the most in-demand areas in coastal North Carolina. With a population that has grown more than 30 % over the past decade and ongoing development along the coast and inland corridors, lifestyle trends in 2025 reflect a county built around outdoor living, convenience and community. Aspyre Realty Group tracks these trends to help clients understand what’s shaping the area’s appeal.

Strong population growth shaping community amenities
Brunswick County’s population has surpassed 150,000 residents, with year-over-year growth consistently above 3 % in recent years. This steady increase fuels the rise of new restaurants, retail centers and recreational spaces. Communities such as Leland, Southport and Shallotte continue to expand with services designed for both full-time residents and seasonal visitors seeking convenience and lifestyle value.

Outdoor recreation driving homebuyer interest
The county’s beaches, waterways and parks remain top lifestyle drivers. With more than 45 miles of shoreline and a growing number of public access points, homebuyers prioritize properties offering proximity to outdoor recreation. Homes with screened porches, fenced yards and walkable access to parks see increased demand. Boating communities and water-access neighborhoods continue to perform especially well.

Growth in master-planned communities
Master-planned communities remain a defining feature of Brunswick County’s residential landscape. Many new neighborhoods offer pools, fitness centers, pickleball courts, walking trails and social programming. These lifestyle amenities attract retirees, remote workers and families alike. Demand in these communities keeps property values strong, with many homes selling in the $350,000 to $550,000 range depending on location and features.

Rising demand for flexible living options
Remote and hybrid work trends continue to influence home design preferences. Buyers seek homes with office nooks, bonus rooms or multi-purpose spaces. Builders have responded by incorporating more flexibility into new floor plans, contributing to the county’s growing appeal among younger buyers and remote professionals relocating from higher-cost states.

Improving infrastructure enhancing daily life
Transportation improvements, school investments and expanding medical facilities support a high quality of life throughout the county. Major roadway upgrades around Leland and Oak Island help reduce commute times and increase convenience for both residents and investors. Enhanced public services also support long-term property values.

Lifestyle takeaways for 2025

• Population growth continues to fuel retail, recreation and community development

• Outdoor access remains a top lifestyle driver for buyers

• Master-planned communities lead the market in demand and value stability

• Flexible floor plans appeal to remote workers and modern households

• Infrastructure improvements contribute to long-term livability and appreciation

Aspyre Realty Group helps buyers, sellers and investors understand what’s shaping Brunswick County’s lifestyle-driven demand. These 2025 trends highlight why the area continues to attract those seeking coastal living with everyday convenience.