If you live along Holden Beach Road, own a home in the Supply or Shallotte area, or have been eyeing southern Brunswick County for a move, there’s a new development case worth knowing about. On Oct. 20, 2026, Brunswick County posted a Board of Commissioners public hearing notice for PD-190, the Ibis Bay Planned Development Modification and Expansion, a proposed revision consisting of 1,140 single-family homes on about 621.5 acres off Holden Beach Road SW (N.C. 130) and Shell Point Road SW. Here’s what the county has actually published, what it doesn’t tell us yet, and what it could mean for homeowners and buyers in this corner of the county.
What Brunswick County Posted
The notice appears on the county’s Permits & Development page alongside five other public hearing notices posted the same day. The Grand Strand Dispatch tallied the batch on Oct. 31, 2026, and the highlights for southern Brunswick are:
- PD-190, Ibis Bay: a modification and expansion described as 1,140 single-family units on roughly 621.5 acres off N.C. 130 and Shell Point Road SW.
- PD-187, Jackson-Hill: 130 single-family units on about 48.8 acres at 7460 Ocean Hwy W (U.S. 17) near Sunset Beach.
- Z-942: a request to rezone four parcels at 4651 Todd Road SW near Shallotte from industrial and neighborhood commercial zoning to R-7500 medium density residential.
- Z-948: a request to rezone parcels on U.S. 17 and Calabash Road NW near Calabash from neighborhood commercial to commercial low density.
- A countywide text amendment (a Planning Board notice) that would add Crossover Modern Homes, often called CrossMods, to several residential and commercial zoning districts.
Two important caveats: none of these cases is approved, and the notices themselves don’t list hearing dates. The county’s next regular Board of Commissioners meeting is Monday, Nov. 2, at 3 p.m., but the county hasn’t said whether these cases will be heard then. If you care about the outcome, check the county’s Agendas & Minutes Portal for the posted agenda.
Why the Commissioners, Not the Planning Board, Decide
The county labels Ibis Bay as a Board of Commissioners public hearing, which fits the county’s newer approval process. Under House Bill 1222, which passed in July 2026, the Planning Board now only recommends approval or denial on major projects proposed after July 2, 2026, and the elected Board of Commissioners makes the final call, as Port City Daily reported on Oct. 8, 2026. The same law requires traffic impact analyses for planned developments, so expect traffic on N.C. 130 to be a central part of any Ibis Bay discussion.
What It Could Mean for Nearby Homeowners
Traffic on Holden Beach Road
N.C. 130 is the main route between Shallotte, Supply, and the Holden Beach bridge, and it already carries heavy summer beach traffic. A project of this size would typically come with required road improvements tied to its traffic study, but the specifics aren’t public in the notice. If you commute this corridor, the traffic analysis is the document to watch.
Sewer and infrastructure
Growth in this part of the county is tied closely to sewer capacity. WECT reported on Oct. 27, 2026 that county utilities leaders estimate expansions at the Supply and Shallotte treatment plants could cost $440 million to $550 million combined, and that those projects are still at least three years from construction. For buyers, that’s a reminder that how quickly big approved neighborhoods actually build out can depend on infrastructure timelines, not just zoning votes.
Resale competition and neighborhood feel
Large planned developments usually build in phases over several years. For owners of existing homes nearby, that can mean more new-construction competition when you sell, along with new amenities, retail, and services that tend to follow rooftops. Both effects are real, and how they balance out depends on the final plan and the pace of construction.
What It Could Mean for Buyers
- More new-construction choices over time. If Ibis Bay and Jackson-Hill move forward, southern Brunswick buyers would eventually see more single-family options between Shallotte, Supply, and Sunset Beach.
- Ask what’s approved versus proposed. When a builder or listing mentions future amenities or road improvements, ask whether they’re in an approved plan or still pending.
- Check flood and drainage details. Land near the Shallotte River and the Intracoastal Waterway can include wetlands and flood zones. Review the FEMA flood map for any specific lot and ask about stormwater plans.
- Watch the CrossMod amendment. If adopted, Crossover Modern Homes, factory-built homes designed to look like site-built houses, could become an option in more zoning districts. That may matter for buyers looking for lower-cost paths to ownership on land.
How to Follow Along
Keep an eye on the county’s Permits & Development page for the full PD-190 notice and on the Agendas & Minutes Portal for hearing dates, staff reports, and the traffic study. Public hearings are your chance to speak, and staff reports often contain the most useful details about phasing, buffers, and road work.
FAQ
Has the Ibis Bay expansion been approved?
No. As of Oct. 31, 2026, the county has posted a public hearing notice, but the case hasn’t been decided.
Where exactly is it?
The county’s notice places it off Holden Beach Road SW (N.C. 130) and Shell Point Road SW in southern Brunswick County, between the Supply and Shallotte areas and the road to Holden Beach.
When is the hearing?
The notice doesn’t list a date. The Board of Commissioners meets Nov. 2 at 3 p.m., so check that agenda and future agendas to see when PD-190 is scheduled.
Will this affect my property taxes?
A single development doesn’t directly change your tax bill. Brunswick County’s countywide revaluation takes effect Jan. 1, 2027, and that’s the bigger factor for most owners next year.
Thinking About Buying or Selling in Southern Brunswick?
Whether you own near Holden Beach Road or you’re weighing new construction versus a resale home in Shallotte, Supply, or Sunset Beach, we can help you sort through what’s approved, what’s proposed, and what it means for your plans. Talk with Aspyre Collective about your next move.
